StoryCenter: An inspiring resource for nonprofits

One of my goals is to become a better brand storyteller for the nonprofit organization I work for, and a classmate from my master’s program at Purdue University suggested I look into StoryCenter.

Honestly, I had never heard of it before. As I dove into the StoryCenter website, I encountered inspirational videos from across the country.

One particular video stood out immediately because I work at an organization that has to be very careful about protected health information and including children under 18 in any marketing.

Part of my vision is to “pass the mic” so others’ voices of resilience, of their authentic, personal experiences, are heard with less filter. This simple, low-budget video is not only aspirational for me, but absolutely achievable with a media release and organizational approval.

StoryCenter is a great resource for storytelling examples and also offers workshops. I’m bookmarking this resource, and I hope this post helps other nonprofit marketers with limited resources.

Nonprofit brands and metanarratives

In 2020 and 2021, I pursued a master’s degree in communications at Purdue University. At every opportunity, I researched nonprofit-related topics to apply what I learned in my work.

This video was a final presentation from one of my classes. It includes clear-cut guidance for nonprofit communicators who want to strengthen their brand.